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Read the articles below
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I personally have learned more after I failed
than before I failed. The healing process after the failure is ultimately
what gave me more emotional and financial strength. Page 58,
Retire Young Retire Rich by Robert Kiyosaki with Sharon Lechter
(1) InSIDER SECRET
The Lost Genius "Secret Formula" For Writing
Record Breaking Sales Let.ters!
==================
Editors note: You're never going to get anywhere if you
can't write a sales
letter even if you only advertise in safelists. The first key
to real traffic is to
get them to act upon the sales letter... PERIOD.
+++++++++++
Copyright (C) 1994 by Joe Vitale. ALL RIGHTS
RESERVED. This information is provided solely for
the personal and noncommercial use of its
readers. Permission is hereby granted to read,
print, upload, download, and otherwise distribute
complete and unedited copies of this information
as long as this notice remains with all such
copies.
======================================
The Lost Genius "Secret Formula"
For Writing Record Breaking Sales Letters!
==================================
by Joe Vitale
Bruce Barton, legendary a.dvertising giant, wrote
letters that got staggering results. He wrote
fund raising letters for Deerfield Academy that
broke all records and helped raise enough money
to secure that Academy's future. He wrote a
letter for Berea College that brought in an
amazing 100% response! (You can read the entire
letter in the new book, The Seven Lost Secrets
Of
Success.)
When you consider that the average successful
letter gets about a 0.02% response, Barton
clearly leaped way past anyone else in his letter
writing skills. But what was his s.ecret? How in
the world did he ever get such high responses
from his letters when so many of us barely nudge
up to that 0.02% response rate?
After studying Barton's letters, books, private
memos, speeches, and advertising campaigns, I've
discovered Barton's "secret formula." I've used
this method to write my own letters and I've been
astonished at the results. One letter got a 20%
response. Another nailed a 10% response. Still
another is approaching a 97% response
(ninety-seven per cent!)!
I haven't told any of my clients this se/cret
method. Now, for the first time, I will reveal
here the technique I've been using: Bruce
Barton's "Secr,.et Formula."
Barton's Magic Formula
Bruce Barton said that good a.dvertising copy (and
letters are a.dvertisements) had to be three
things: (1) Brief. (2) Simple. (3). Sincere. In
an eye-opening essay he wrote back in 1925,
Barton said the following:
About Brevity: "About sixty years ago two men
spoke at Gettysburg; one man spoke for two hours.
I suppose there is not any one who could quote
a
single word of that oration. The other man spoke
about three hundred words, and that address has
become a part of the school training of almost
every child." About Simplicity: "I think it might
be said, no advertisement is great that has
anything that can't be understood by a child of
intelligence. Certainly all the great things in
life are one- syllable things---child, home,
wife, fear, faith, love, God."
About Sincerity: "I believe the public has a
sixth sense for detecting insincerity, and we run
a tremendous risk if we try to make other people
believe in something we don't believe in. Somehow
our sin will find us out."
He Used All Seven Sec.rets
Barton's letters followed every one of the seven
secrets revealed in the book The Seven Lost
Secrets Of Success. But his letter writing skills
revolved around the three steps mentioned above.
Let's look at those three steps a little more
closely.
Brevity. A short letter isn't necessarily what
Barton meant. I've read many of his letters and
memos. Most of them were so brief they were
blunt. But those were not sales letters. When
Barton wanted to persuade you to donate money to
a good cause or buy something he was se.lling,
his
letters were longer, sometimes several pages
long. (Again, see that sample letter in The Seven
Lost Secr.et.s Of Suc.cess.) Barton knew you had
to
give people a complete explanation before they
would buy. His letters were long enough to state
his case -- and not a word longer.
Simplicity. Barton's letters were always simple
and easy to read. As with everything he wrote,
he
strove for clarity of communication. No big
words, long sentences, or convoluted passages.
He
was clear and direct and conversational.
Sincerity. Barton was always sincere. He once
dropped a million dollar a.dvertising account
because he didn't support the client. That
sincerity came through in everything he wrote.
You could feel it in his letters.
Finally, Barton's letters were "...phrased in
terms of the other man's interest." Barton said
your letters had to go straight to the reader's
selfish interest to be successful. He said the
favorite song of every reader is "I Love Me." As
Barton said in 1924, "The reader is interested
first of all in himself...Tie your appeal up to
his own interests." The next time you have to
write a letter, consider Barton's formula. It
helped him write letters that are still talked
about today, and it helps me write letters that
are making my clients rich. Now use it and see
what the formula will do for YOU!
-----------------------
Joe Vitale is the award-winning author of several
books, including The Seven Lost Se.crets Of
Success. To order the book please send $12.95
(plus $3.00 rush shipping; $15.95 total) to Joe
Vitale, PO Box 300792, Houston 77230-0792. Or
call (713) 999-1110. Or FAX (713) 999-1313.
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GUEST ARTICLE
A Millionaire's Secret
© Copyright 2003 By Allen Says
====0====0====0====0====0====0====0
Washington DC was nasty as could be. As I sat on
the bench waiting for my bus to arrive I couldn't
wait to get back to the backwoods of Louisiana. I
had almost sat in a pool of blood that was on the
far end of the bench and I was ready to go. I
truly hope people coming to visit our country
don't make DC one of their stops.
Anyway, before my bus arrived I was approached by
a nicely dressed elderly gentleman in need of
directions. I told him I had no idea what he was
looking for as I too was just passing through. To
this day I'm not sure why, but we started talking
as if we had known each other for years.
We talked about life, people and eventually the
conversation turned to business. It was here that
the gentlemen saw something in me, I suppose,
that made him feel like sharing what he said was
the greatest secret ever told. He said everyone
had heard it but almost no one paid any attention
to it, even though it was the one thing that
could bestow a fortune upon any man or woman who
used it.
My ears where definitely starting to perk up.
Something about his tone told me this man knew
from whereof he spoke. And I wanted to know what
the secret was with a passion. He must have
sensed my anxiousness because at that very moment
he gave me a warning that was almost a scolding.
I'll try to recount here as best I can the rest
of our conversation...
Man: "Do not make the mistake of shrugging off
what I am about to tell you because you have
heard it before. No doubt you have heard it
already from at least one person in your life.
You may have even heard it many times. Do you
have any aversion to religion Mr. Says?"
Me: "No I don't. I don't believe many preachers
know what they are talking about or even what
they are trying to teach, but I do know the Bible
has a lot of great knowledge in it."
Man: "Good. I would not want you to discount what
I am about to tell you because it does come
directly from the Bible. But its applications
reach far beyond what most people can conceive
of. It will take thought, intense pondering on
your part, to begin to get some inkling of its
power."
"This simple secret, when applied to business,
will draw money to you as easily as water runs
down a mountain. Even a fool can apply it and
prosper. When applied to relationships, it will
create more friends than you can handle"
(laughing heartily)
Me: "What is it, I'm dying to know now?"
Man: "Patience Mr. Says, Patience. I will not
give it to you as it has always been repeated by
fools who have no respect or knowledge of what it
even means. No. I will give it to you another
way."
"What type of business are you interested in?"
Me: "Well, I'm dabbling in Mail Order right now.
I would like to place ads and sell books."
Man: "Fine. Fine. Mail Order it is. Let me tell
you how to create a fortune in this Mail Order.
All you have to do is create the product you want
to buy"
Me: "I don't understand"
Man: "You will"
"You see, you are your market. Whatever you want,
there are millions of other people wanting the
same thing. That elusive product you are looking
for is the product millions of others are also
looking for right now."
"All you have to do is create the product you
want to buy, the product you yourself have been
looking for. Once you have this product, what
would you want the sales message to say so that
you know this is the product you have been
looking for?"
"If someone else where selling this product, what
would you want the ad to say, what would get you
to buy this product?. When you have that answer,
that is the ad you want to create."
Me: "I see" (hesitantly)
Man: "See the business across the street here?
Pizza. I could triple the business that place
does inside of 10 minutes. That's what I do by
the way" (smiling)
"All I would do is walk into the business as a
customer. I would sit there and imagine all the
things that could be done to me that would make
me a loyal customer to that business for life.
What could they do for me that would make me feel
this way?"
"Once I had the answers to that question, I would
implement them across the board. Every customer
would be treated the way I had imagined. And
without any doubt what so ever that business
would triple the profits it now makes."
Me: "I think I know..."
Man: "Wait, you don't really know anything yet.
That's the problem with people. They brush
something off because of where it came from or
because they heard it many times. Leave that for
fools. You won't "know it" until you have deeply
pondered it and put it to use."
Me: "Ok"
Man: "What I am telling you has power undreamed
of. The simple words used to describe it cannot
contain it. Does not do justice to it, and has
been prostituted by blabber mouths who let wisdom
fall off their lips with not even a single brain
cell grasping what they are rambling about."
"What I am telling you is Law, not man's Law, but
the very Law's of nature herself. It's the way
things work and those who truly understand it
rise to the top in every field known to man."
"What people don't understand is that it applies
to everything. This secret can be applied with
virtually every step you take, everything you do,
every word you speak and everyone concerned
profits by it."
"If you are a writer, write like you would like
to be written to" "If you are a salesman, sell
like you would like to be sold to" "If you are a
speaker, speak like you would like to be spoken
to" "If you want more love, then love like you
would like to be loved" "If you want more
friends, be the friend you would like to see"
"When you infuse everything you do with this
secret it takes on a magical power. Businesses
dominate the market, books become best sellers,
leaders attract huge and loyal followings."
"How would you like it?" "How would you respond
to it?" "How would it make you feel?"
"Those are great questions to think about every
time you do or create something. You will get
into the hearts and minds of everyone who comes
under your influence if you will first think how
you would have it done to you."
"I'm certain you already know the quote from the
Bible I'm referring to. But don't repeat it, just
ponder it and pratice it."
Me: "I do. But I've never thought of how it could
actually apply to everything in life. I too was
one of those fools who passed it over without so
much as a second thought. I really want to thank
you for sharing this with me."
Man: "It's been a real pleasure talking with you
Mr. Says, have a safe journey home."
-----------
And with that, he was gone. The funny thing was,
as I was riding home on the bus I realized I
never got his name, nor do I remember ever giving
him mine. Maybe he saw my luggage tag. I'm not
sure. It really doesn't matter. What does matter
is that I've profited from that advice for the
last 15 years.
I'm not even really any good at it either and
I've still pulled in huge amounts of money.
Especially from the Internet. This is one place
this knowledge can really shine. People have
always asked me my secret. How come the Warriors
is still here, with the same products, with all
this competition, after all these years?
This one simple secret is the answer. I always
ask myself how would I like to be treated by this
company? What would I like to see? What would I
like to get? How would I like to be dealt with?
Those simple questions are all you have to
answer. When you do get the answers, put them
into action and watch what happens.
Create The Site You've Been Looking For Write
Like You Would Like To Be Written To Sell Like
You Would Like To Be Sold To Talk Like You Would
Like To Be Talked To Deal Like You Would Like To
Be Dealt With Create For Others What You Would
Like Created For You Excite Others The Way You
Would Like To Be Excited
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(5) How To Win
Don't forget its how to win: Look for the solo ads in your
inbox to get the freebees
Winners Area
No winners this issue
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Send us your free ads use code: msfu Use the form at: CLICK here
Code is good until Sept 30. No code no ad sorry
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(7) New Download For free
====== (7) New Download For f*ree ========
The Millionaire's Secret (this is hard to resist)
YOUR OWN COPY
Ok let me see If I can explain this
better.
In this little zip file you get the ebook with the
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Unfortunately the webpage only has a download button
but if you want your prospect to subscribe to your newsletter
first, before they get the little book, just put a
sign up form on the webpage.
You can put a form at the bottom of the webpage
that subscribes them to your autoresponder when they put in
their first name and email address. Then have it
redirect to a page where they can download the
report. Your autoresponder has a place where you
can put in the redirect url and a place where you
make your form. The only thing you will need to do
if you wish to work this, this way, is create your
download page, and paste the html of your form into
the webpage. If you need help write ckoch@vci.net
and put "you're is a stinky explainer" in the subject
line lol.
CLICK HERE TO DOWNLOAD BEFORE I TALK MY HEAD OFF.
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your goals are We do guarantee that if you apply what we offer, work hard
and give it a good go, you will see sales. We do all the time applying
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