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Welcome to:
AMAZING MARKETING STRATEGIES


This Website Promotion issue Part 22 includes
Little Unknown Traffic Trick # 22 in the guest article.



1) This issues InSIDER SECRET:

->

The most Important Advertising Question

As I was told so shall I tell you. If you don't know
Gary Bencivenga, you better hurry up and get subscribed
to his ezine. This is how you learn copywriting skills and to sell
products......:)

==> What no one is telling you

2) Ads.
3) ==> Product / Service Review
4) Guest Article:

The Right Way To Bite Your Tongue! by Chris Malta
The right way to do customer service

5) Look for the solo ads to get the Freebee's
6) Send in your free ads (ad code required)
7) New Download no Contest Entry Required
(If you don't read this ezine you miss this stuff)
8) Contact Us

-------------------------------------------


In the NEWS
Judge Roy Moores Poem
Viruses and hoaxes in April
MOM OH MATIC
Mothers Day History
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------------------------------------------------
Editors Corner
More on Google Tool Bar,
getting a high PR the easiest
ways. See this spot for idea
#2 next week. A fast way to
put your products on sites
all over the web and help your
pr's bottom line. This is a neat
idea don't miss it.

This simple to install perl script allows you to
place helpful articles on your website in 2
clicks, boost your placement at Google and other
major search engines easily and make more sales!

All you have to do is set the script up and add
articles (that you don't even have to write!)
formatted in html that ... THIS IS THE IMPORTANT
PART... have links back to your product pages!
The perl script I describe below does all this!

INSTRUCTIONS: The way Google ranks a page, in
part, is by determining the number of in-bound
links to a page.

Here's a HUGE secret: it doesn't matter if the
links are on another web site or the links are on
YOUR OWN website pointing to other pages on your
website!

In other words, you have a product page "A" and
you want to get more free search engine traffic
to it you need to make the page 'important'. The
way to make Google think it's important is by
having other pages link to it. And the more pages
that link to it the better.

In order for you to be ranked higher by Google
for your keywords you need to check your
competition's pages and see how many 'backward
links' they have to the page that got returned in
your search for your keyword.

The way to check PageRank and 'backward links' on
Google is to install their Toolbar.

Once you have the toolbar installed, do a search
on Google for your keywords. In the results click
on the pages with the highest ranking. Once your
at your competitor's page look under "Page Info"
on the Google Toolbar drop-down list and you'll
see the "Backward Links" button- click it. You'll
see how many in-bound links exist for that page
in the 'results' window. This, for the most part,
will determine how many in-bound links you'll
need to have to get a high ranking on Google too!

You don't have to write the articles yourself!!
You can use other peoples articles through an
'article exchange' (do a search on Google for
'free articles') and use this perl script to load
them onto your site-- MAKE SURE each page you
upload has a LINK BACK to the page you want to
get ranked higher!

NOTE: if using other people's articles, just make
sure you follow their 'usage rights' and
permissions the author is granting. In most cases
they let you publish the article on your site for
free as long as you keep the resource box in
tact.

Now, to make this work you need a script called
Article Exchange. What Article Exchange will do
for you is automatically link ALL the articles
together from ONE PAGE so they can easily be
spidered. It will save you tons and tons of time!
You won't have to create a link to each artcile
on your home page... all you have to do is create
ONE LINK to the artcle index page! It can be
setup within minutes and makes the entire process
of creating 'backward links' as I described above
painless and easy.

By the way, the script comes configured with 70
articles on Internet marketing already installed.
Just add your 'backward' links to an appropriate
product page!

Take a look at Article Exchange by clicking here:

http://article-xchange.com/

Just make sure you have a link from your front
page to the Article Exchange front (index) page
on your site so the search engines spiders can
find it and follow it! This is critical!

Also make sure that the articles you point back
to you product page are RELEVENT to that product!
Or, it won't work. In other words, don't place an
article about "Dog Food" on your site that points
backward to a product page about "Wireless
Computing"! The relevance will be checked by
Google and if the pages are NOT 'related to each
other' they will ignore them and you've wasted
your time. So make sure each article is relevant
to the product page you point them to and this
will work!

Give yourself some time to see results because it
may take Google a few weeks to spider and index
your pages... but it's well worth the wait!

------------------------------------------------
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------------------------------------------------

Quote For today:

"Women and cats will do as they please, and men and
dogs should
relax and get used to the idea."
-Robert A. Heinlein

------------------------------------------------

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(1) Main Article:
Bencivenga Bullets. The most Important
Advertising Question .

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(4) ===GUEST ARTICLE ==

The Right Way To Bite Your Tongue! by
Chris Malta

You can bite your tongue accidentally
or on purpose; one is a regrettable
experience, the other is an exercise in
discretion.

When done accidentally, the result can
be quite painful, and you may walk
around talking like a duck for a day or
two.

When done on purpose, the result can
save your business.

My partners and I own and operate a
very successful Internet business. We
publish a business-to-business
informational Directory, and we run
Internet retail stores as well. We
partners, and our Customer Service
staff, spend a LOT if time dealing with
customer service, answering questions
by phone and email.

Customer Service is probably the thing
I enjoy most about the business. I
really do enjoy talking with people,
helping to answer their questions and
solve their problems. It's also a great
way to learn from your customers. If
you listen, you can pick up on all
kinds of things you can do to improve
your site and your business overall.
99% of the people you will deal with
every day are a delight to talk to, if
you follow the cardinal rule and
respond to them in a reasonable amount
of time.

Every once in a while, though, the
other 1% comes crashing into your Email
box.

There are a very small number of people
who seem to have been put on this Earth
for the sole purpose of being
miserable, and wanting to make everyone
around them miserable. If you're in
business, you'll run into one of them
someday.

This only happens to us only once in a
while. We'll get an email from someone
who is just so nasty that I can't help
getting angry just reading it. When you
do a lot of customer service work, just
one nasty customer can ruin your whole
day and really make you feel lousy,
even though you may have had wonderful
conversations with two dozen other
people that same day.

Of course, when dealing directly with
your paying Customers, you can NEVER
let emotions rule your response to any
situation. So, I've unconsciously
developed a technique that I'll call
the "Unbitten Response". The Unbitten
Response is the reply that I would LIKE
to send to this nasty individual,
without "biting my tongue" like I know
I should. The Bitten Response is the
other half of the technique; that's the
reply that I know I HAVE to send, after
biting my tongue very firmly.

On the rare occasion that I do get an
email that just makes me really angry,
I'll write the Unbitten Response first,
THROW IT AWAY, then write & send the
Bitten Response.

I've found this to be very
therapeutic.by the time I'm done
chuckling over the Unbitten Response,
I'm over my anger and calm enough to
write and SEND the Bitten Response.

Here's an example: the following is the
gist of an actual email sent to one of
our retail web sites. We sell Dart
Boards, Darts, and outdoor games on
that site. Some words have been omitted
to protect the identity of the sender.
This person claims to already have
written to us once, although a thorough
search of our email database turned up
NO first email received from him at
all, ever.

*********************************
To the Attention of the Owner:

RE: Order number XXXX

I emailed you about returning a set of
Darts that I purchased from one of your
web sites, and you have not responded
yet. I contacted the manufacturer of
the Darts. They say that you are
currently listed as a "creditable"
distributor. They are willing to review
your qualifications to remain a
distributor pending the outcome of my
case.

Unless I hear back from you by the end
of the day today, I will contact the
manufacturer and formally start the
process to have you disqualified as a
distributor of their products. I will
also contact the State Attorney
General's office for the State of
Florida and initiate a consumer fraud
action. I will also contact MasterCard
and begin action to both challenge the
charge to my account and to have you
disqualified from using their services.

John Doe

*********************************

Now, that's just plain nasty, and more
than a little pompous! This was the
first time we had ever heard from this
person, and all he could think to do
was to make ridiculous threats, instead
of simply sending a civilized question.

Here's the Unbitten Response I wrote
for my own therapeutic benefit.
(Remember, the Unbitten Response is the
one you THROW AWAY!).

Hello, John; We are all trembling in
fear in anticipation of your vast and
sweeping vengeance. No doubt our
manufacturer will cut us off without a
word, even though we are a top Internet
sales producer with a flawless customer
service record. We will rue the day we
did not immediately comply with your
every whim, when the Florida State
Attorney General's office brings
Federal Authorities and the National
News Media in to smash our company into
oblivion because you are unhappy. It
goes without saying that Visa and
MasterCard will simply shut us off on
your say-so, they will be more than
happy to lose the large amount of money
they earn on our transaction
commissions every year, even though we
have a spotless record with them.

It must be a tremendous responsibility
to have the entire world turn at your
command. I would hate to think about
what might happen if your local
newspaper missed your home delivery on
any given day; media empires could
crumble!

One or two questions we must ask,
despite our abject servitude to your
wishes: Why, when there are three
different Customer Service email
addresses on our site, do we have
absolutely no record of your contacting
us before this? Why did you not send a
copy of your original email along with
your declaration of our impending doom?
One who was not aware of your absolute
power might think that there WAS no
original email, and that you had
(Heaven forbid!) made some kind of
mistake. Of course, we know better than
that, don't we? Perfect people, by
definition, cannot make mistakes; ergo,
the point is moot.

If in your infinite wisdom you decide
to spare our poor souls from your great
and terrible wrath, we will stumble all
over ourselves in our hurry to refund
your purchase. It must, of course, be
returned according to the Return Policy
clearly defined on our site; a policy
that you have surely read many times in
your far-reaching search for our
contact information. We almost regret
having to remind you that there is a
re-stocking fee involved, and you must
pay return shipping. We regret
mentioning this because it is the
manufacturer's policy, not ours, and we
like the people at the manufacturer's
offices. We feel great trepidation at
the possibility that you might decide
to put them out of business as well.

If you do decide to spare the lives and
livelihoods of we few, poor
transgressors, please respond with
information detailing the reason that
this evil piece of plastic and metal
has incurred your terrible wrath, and
we will obtain an RMA number from the
manufacturer (providing, of course,
that you have not had them swept off
the face of the Earth with a single
word by then). Following your
(hopefully anticipated) act of
grandiose beneficence, we will send you
the RMA number, and the place that the
return must be shipped to. When the
product is received by the
manufacturer, your credit card will
immediately be refunded minus the
re-stocking fee by us, your humble
servants.

*********************************

Ok, that was the Unbitten Response.
Now, here's the Bitten Response agreed
on by my partners and myself:

*********************************

Dear John;

We most sincerely apologize that you
are having difficulty reaching us and
that you are having problems with your
order. We have contacted all members of
our organization who have access to our
email pool and found that we have no
record of your first request.

Frankly, from this email, we are at a
loss as to what problem you are
experiencing with the product. Will you
please send us a copy of your original
email along with a description of the
problem with this order? I will
personally address it right away. You
may direct all correspondence to me,
Chris, at the email address listed
below, and I will handle all your
concerns personally.

Sincerely,

Chris Malta Customer Service

********************************

Now, that's the proper way to respond,
and that's the email we sent him.
However, it's a lot easier to bite your
tongue in these situations after you
let it wag a bit in private!

As I said, this is rare, and I don't
think I've written more than three
Unbitten Responses in a year. However,
it's probably saved me from sending a
sharper than necessary reply to a few
paying Customers, which is very
important in business.

Remember, if you ever do this, write
the Unbitten Reply in a Word Processing
program, not in your email program, and
then trash it when you're done. Writing
one of these in your email program can
be risky; "Send" buttons have a funny
way of getting accidentally clicked
when you least expect it!

Chris Malta Founder/CEO Worldwide
Brands, Inc. www.WorldwideBrands.com


________________________
(5) How To Win

Winners This Issue:



=======================================

(6) Send us your free ads

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